20 Degrees North has secured the licenses to sell and market performance footwear, apparel, and accessories under the XTERRA name. The XTERRA opportunity represents a brand and a story which has an established and credible DNA. Our inspiration comes from the heritage and roots of the XTERRA Race Series which began 11 years ago in the Hawaiian Islands and has spread across the globe. XTERRA currently receives over 276,547,182 million impressions via events, television viewership, advertising, grass roots marketing, publicity, internet, and charitable contribution. XTERRA is one of the most unique multi-sport programs in the world. It is a powerful platform from which to market a line of performance and lifestyle products, and reach a highly valued demographic of affluent, socially minded, active individuals.